Web Analytics & 
Tag Management

 

Tracking Strategy
Account Setup
Cross Channel Tracking 
Data Governance 
​Consent Management

Targeting & Personalization

 

Audience & Targeting Management
Segmentation
Funnel Optimization

 

 

 

A/B Testing

Multivariate Testing

Conversion Optimization

 

 

Campaign

Management

 

Campaign Tracking 

Campaign Optimization 

Customer Journey Management

Reporting
& Dashboarding

 

Operational & Management Dashboards

Reporting 

KPI Management

Data Program Management

 

Data Solutions Project Management 

Analytics Project Management 

End to End Program Management

Optimization

Marketing Technology
Platforms

 

 

Consulting

Engineering

Optimization

Consent Management

 

 

CDP Customer

Data Platform 

Data Collection

Data Intelligence

Data Modeling

Data Activation

User Profiling 

Data Governance

Adobe Summit 

Personalization Is the Engine, 
Data Is the Fuel! 

Join our session here

Whitepapers

Check out all our papers
on Data Driven Experiences in the section below! 

Join us

Become part of our DDE team and discover how you can shape the future of data! 

Our DDE jobs

How to create unique experiences with
smart data management

Tiziano Bombana & Fritz Oleinek
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Setting up a data layer that reflects 
your business goals

Mauricio Frias
Senior Marketing Technology Engineer
Published: 01. DEC 2021

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Digital Analytics in the context of
Customer Data Platforms 

Nicolas Athanasopoulos
Analytics & MarTech 
Published: 17. NOV 2021

Read MoreOpens in a new window.

How to build a Marketing Automation
Operations team (part 4 of 4)

Alex Dragu
Principal Marketing Technology Consultant
Nicolae Stan
Requirements Engineer
Published: 12. NOV 2021

Read MoreOpens in a new window.

How to build a Marketing Automation
Operations team (part 3 of 4)

Alex Dragu
Principal Marketing Technology Consultant
Nicolae Stan
Requirements Engineer
Published: 17. OKT 2021
Read MoreOpens in a new window.

How to build a Marketing Automation 
Operations team (pt 2 of 4)

Alex Dragu
Principal Marketing Technology Consultant
Nicolae Stan
Requirements Engineer
Published: 09. SEP 2021

Read MoreOpens in a new window.

How to build a Marketing Automation
Operations team (part 1 of 4)

Alex Dragu
Principal Marketing Technology Consultant
Nicolae Stan
Requirements Engineer
Published: 07. JUL 2021
Read MoreOpens in a new window.

What the end of third-party cookies means
for first-party identity solutions 

Michael Walch
Principal MarTech Consultant
Published: 15. SEP 2021

Read MoreOpens in a new window.

"There is no experience
without data!"

Fritz Oleinek, Senior Director Marketing Technology Consultant

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