JOIN US AT ADOBE SUMMIT 2022
The Digital Experience Conference
Join a community of Experience Makers from around the world to learn, be inspired, and make connections that will empower you to create better, more personalized customer experiences.
Sign up now for free and be part of a global event filled with inspiring sessions, powerful insights, and actionable outcomes for 2022 and beyond.
S803 Personalization is the engine, but data is the fuel!
Starting an Adobe Experience Platform project with the intention to do world-class personalization is exactly the right thing to do now. However, you need to do your data homework first! Let our experts show you how to massage your data so that it’s ready for prime time.
- Learn about the different approaches to personalization
- See the benefits of a data-led and experience-led approach
- Get a first understanding of which approach works best for your situation
S804 Self-Service at Scale: Enhancing Customer Digital Experience
Unleashing a platform with Adobe Experience Cloud and state-of-the-art digital products to your organization checks all the right boxes, but can you also do it in self-service mode? Our experts share their tricks of the trade so that you too can embrace the next level of digital experience.
- Learn how digital go-to market strategies of brands can be accelerated
- Enjoy the power of self-enablement and see how migrations can be supported efficiently by automation
- Understand how a product mindset alongside technical innovation can achieve great customer experience and be rolled out on a large scale
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